Paid media that pays for itself.
MGM Apex is a small performance marketing studio. We buy paid social media for direct-response and DTC brands. We test creative against the market. We track every dollar.
Built around the math, not the brief.
We work with a short list of partners at any given time — usually three or four — so the work gets the attention it needs. New engagements are by referral or application.
We don't run brand campaigns, awareness plays, or vanity-metric work. The job is direct: spend ad dollars, generate qualified buyers, scale only what the unit economics confirm.
What we do
A focused stack built around paid social and the work that surrounds it. No upsells, no service-line bloat.
Paid social media buying
Facebook and Instagram. Structured testing budgets, statistical kill/scale thresholds, no vibe-based decisions.
Direct-response creative strategy
Angles, hooks, scripts, and storyboards built around what's already converting in your category — not what looks pretty.
Tracking and attribution
Pixel setup, server-side events, and third-party tracker integration so you can see what's actually working.
Funnel and landing page support
Pre-sells, bridge pages, and landing-page tests that warm cold traffic before the offer.
Performance reporting
Daily KPI tracking, weekly written reviews. Numbers in plain language, not dashboard tours.
Compliance review
Every script and creative reviewed against current Facebook ad policy before launch. We'd rather kill an ad than your account.
Direct-response, mostly.
If your offer has a known AOV, a defensible LTV, and a calculated breakeven CPA — we can probably help.
Four steps, in order.
Map the market
What's already winning in your category, what's tired, and where the angle gaps are.
Lock the brief
Avatar, angle, mechanism, hook list, creative brief. Written down before anything ships.
Spend with discipline
Small structured budgets across hooks and audiences. Decisions on data, not on day-three nerves.
Only when the math works
Scale once breakeven CPA is comfortably beaten and the campaign has exited learning. Not before.
Tell us about the offer.
For new partnerships and brand inquiries. We typically respond within two business days.
Include the offer, current spend (if any), and the metrics you're tracking. Saves a round-trip.
Currently accepting a small number of new partners per quarter.